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EU:s latest. Are you ready?

From the 12th of August 2026 your packaging is under scrutiny. Are you managing?

Managing PPWR

EU:s Packaging and Packaging Waste Regulation (PPWR) entered into force the 12th och August 2026. And it puts requirements on the packaging your are selling within the EU. But... why exactly? Well, the biggest factor is the fact that 40% of all plastic and 50% of all paper being used in the EU is going into packaging, and packaging is responsible för 36% of communal waste. 

 

FAQ

Do I have to stop selling in EU now?

If you don't take your extended producer responsibility in each EU member state you sell to the answer is yes.

What does Extended Producer Responsibility (EPR) mean?

In every country you need to:

  • register as a producer (in Sweden this is managed by Naturvårdsverket),
  • join a producer responsibility organisation (PRO),
  • report the number of packages put on the market,
  • and pay a fee to manage recycling. 

In addition, if you do not have a legal entity in the country you are selling to you need an Authorized Representative (AR).

How can I find a PRO in Sweden?

You will find a list of approved PRO's at The Swedish Environmental Protection Agency:

Naturvårdsverket

Does it really have to be this diificult?

No, and there is work ongoing to simply, especielly for small business based in Europe.

How do I know the regulations have been updated?

Drop us an email at crew@georgiamolly.com and we will let you know if it changes!

 

Requirements (12th of August 2026)

  1. You need a Declaration of Conformity for each type of packaging you have, which entails a technical file containing blueprints, designs, materials, and manufacturing methods for each packaging type. All documentation needs to be digitally available if someone asks for it. 
  2. You need to take producer responsibility in every EU member state that you are selling your packaging in. 
  3. Distributors, including online marketplaces (i.e. Amazon), needs to make sure all previously mentioned requirements are fulfilled, otherwise they are not allowed to sell the product. 

This is just the beginning, the entirety of PPWR will slowly be phased in until 2040. 

Do you want a helping hand on this long journey?

Contact us