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Our Whitepapers

Strategy is dead.

Why are we running our companies as if we were at war? Why do we talk about conquering markets, defeating competition, rallying our teams—using terms like strategy and tactics, all of which have their roots in warfare? Is there not another way?  Of course there is.

Technical Product Development: R&D setup

Today the problems we solve in our development organizations are so complex that there is not a single person that knows the right solution. Most likely there is not even a right solution but several options. Today's tech needs to build an organization that encourages collaborative thinking, builds teams and allows for iterations. This is true even if you build motorbikes.