Slightly drunk on the ferry between Sweden and Finland I was hanging out with my best bros Jonathan Courtney and Greg Isenberg (they don't know me, I was watching them on youtube, but whatever). We were having a conversation about funnels. How that is the shit. If you have a funnel you can just "turn it on" and get massive sales. I want a funnel. Or several.
J was sharing his best working funnel, with the ugliest landing page (not so bad). I think the basics is you do some content, direct people to a landing page, preferable with a really weird URL so they get stressed about never being able to find it again. On the landing page it should be extremely clear what the call-to-action is:
- Book an explorative call
- Sign up for class
- Buy a workshop
- ...
Once someone is doing what you want them to do, like buying a training, the funnel has succeeded.
So the first step is doing content, like a free webinar where you share your knowledge, or some crazy stupid bot talk on youtube, or maybe a LinkedIn post? Second step, landing page plus a call to action. Then cha-ching.
Am working on it as we speak, will let you know how it goes.
But why on earth is it called funnel?
