Do you share your story, the company's vision or mission. Maybe some company values. Ericsson has brilliant company values: Professionalism, Respect, Perseverance and Integrity. I can totally do a rip-off and just pretend they are Georgia & Molly's.
Or maybe something a bit different, like a company role model?
Hm, but maybe we would come across as a bit too tough if we went with Chuck Norris.
It is difficult to paint a picture of what it would be like to work with you. This is why I've decided to write the Petra Chronicles - to give a taste of Georgia & Molly. Especially our current best thinking, reflections and inspirations. A bit unfiltered but still professional.
Many great thinkers have done it before me: Montaigne (Essays), Virigina Woolf (Diaries), Nick Cave (Red Hand Files). I will be nothing like them and all like myself.